I. People used the net income more(prenominal) for socializing and rejoicing purposes (during the pass flavour) rather than buying gift items. During the vacation season the fight was used to send start emails, send out holiday greetings and switch holiday plans. Figures demo that 53% of American network users (over 51 million heap) sent emails to family and loved ones to converse or make holiday arrangements. Also, 32% of American network users (over 30 million people) sent e-greeting cards to friends and relatives. Twenty-four percentage of American lucre users (over 22 million people) used the meshwork to compile information on how to celebrate the season. Of these users, most were liable(predicate) to come from high gear socio-economic categories (college educations, high income households). From a marketing perspective, these figures argon significant because they indicate the type of focus that a marketing program should arrange on this particular gr oup (e.g. accede product pull in outings with user activities e-mail, clear marketing). The above statistics also offer a clear-headed description of the current state of the marketplace. II. Using the Internet to shop is considered more important than buying online. Studies show that people watch over the Internet as more of a crowd gibe than a purchasing tool. During the holiday season, 45% of American Internet Users sought gifts ideas online, while 32% used the Web to make price comparisons. For marketing purposes, these numbers could be considered for crafting more good product offerings (e.g. ones that foster more direct purchases in extension to just information gathering online-only promotions, discounts etc). III. Online retailers have woolly a large number of customers and have not make up the difference with new ones. About 22% of American Internet users made online purchases last year during the holidays, but did not do so this time around (these peop le... ! If you want to derive a full essay, order it on our website: BestEssayCheap.com
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