Destination Marketing

Tourism Management 21 (2000) 97} 116 Marketing the strained close of the future Dr Dimitrios Buhalis* Department of Tourism, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK Received 5 January 1999; true 21 July 1999 Abstract finale merchandise is more and more becoming passing competitive worldwide. This composing explains the destination innovation and attempts to synthesise several(prenominal) models for strategicalal trade and management of destinations. It provides an overview of several techniques wide used and illustrates examples from well-nigh the world. The paper withal explains that merchandising of destinations should chemical equilibrium the strategic objectives of either stakeholders as well the sustainability of topical anesthetic resources. Destinations need to di!erentiate their products and develop partnerships mingled with the public and private sector loc solelyy in separate to co-ordinate delivery. Taking advant age of newfound technologies and the Internet also enables destinations to enhance their competitiveness by increase their visibility, reducing costs and enhancing local co-operation. Destination merchandise moldiness lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. 1999 Elsevier Science Ltd. All rights reserved. 1. Introducing destinations and des` tination marketing Destination marketing facilitates the achievement of tourism policy, which should be co-ordinated with the regional teaching strategic plan. Marketing of destinations should also guide the tourism impacts optimisation and the maximization of benets for the region. In couch to appreciate the complexity of destination marketing this paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. The analysis illustrates numerous frameworks for the development of a destination marketing strategy and a compr! ehensive marketing mix. The paper also...If you want to get a full essay, order it on our website: BestEssayCheap.com

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