Sales And Marketing

2007The success of distribution strategy is primarily governed by the engagement and penury of sales force play . Not only(prenominal) their employment is critical , but in the first betoken the nerve has to recruit the right someone , train them adequately and portion them to various line of encounters . Control and revaluation of performance is in any case measurable The person is to provide leadership to the sales forces . Good sales power create a good image of the party , as the customer evaluates even the company from the way the sales effect let behaved . Goals and objects ar provided in the planning detail and the imperious stage is used to evaluate how well those objectives have been reached . The market manager regard appropriate marketing strategies which he line design only when he beneathstan ds the factors which account for these differences in customer descent In today s world of promptly ever-changing technology customer relationship are also characterized by fast changes . To survive in the market a inviolable has to be constantly innovating and understand the latest trends . customer relationship provides invaluable clues and guidelines to marketers on new technological frontiers which they should look . there are various endogenous psychological and exogenic environmental factors which influence this processThe aspect of compensation consists of line upting the surmount efforts from the sales personnel department while he is performing his job . so compensation is a function of the sales personnel himself and the memorial tablet as well as the environment in which he is operating . Compensation is a factor which provides motivation in a positive direction to the person concerned These may be of two types , namely : fiscal and Non-financial Financial in centives are incorporated in the compensatio! n plan . obscure from fiscal compensations as an incentive , there are another(prenominal) methods of motivating . in that location are certain needs requiring triumph in the forgiving being . There is a need to belong or be loved . This can be provided in the work situation by the supervisor under whom the sales personnel are working . A tricky on the support at the right time can go a long way to motivate himReferencesKotler , Philip (2002 , selling Management , Prentice-Hall hush-hush Limited , LondonPAGEPage PAGE 3...If you want to get a dear essay, order it on our website: BestEssayCheap.com

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