Avon Products Redesigning it's supply chain

1. INTRODUCTION Avon Products Inc. is the worlds largest ship seller of beauty products, with now shut down to $ 8 billion in annual gross sales mainly communicate to women. Avons product lines include the well-known scars anew (skincare), Skin So Soft (personal care), Avon Color (make-up) and Fragrance. In assenting to these cosmetic products the friendship as well as offers a wide range of gift items, including jewelry, intimate apparel and spirt accessories. Avon sells to nodes in far more than 100 countries mainly finished nearly 5 million independent sales representatives. Avon is the worlds largest direct seller and among the largest world(a) beauty companies and now also selling via sell and web. [Avon Annual Report 2004 and Avon Products Homepages] You can permit a political party with great products and a strong brand and beautiful marketing communications but if the summate cooking kitchen stove management is weak, the customer will experience bad avail and have a negative buying experience referable to poor fulfillment; this would dilute the equity in its brand. several(prenominal) decision maker managers spend too little time concerning more or less the companys supply chain. But in this worlds increasing customer demands and impatience, it is the supply chain that often represents a critical prospect for the company to build or damage its brand equity. inadequacy of coordination amid marketing and the supply chain can create big problems with the brand and customer satisfaction.

First - under Andrea Jung, the CEO, BPR - Business do work Redesign was initiated in the mid/end of the 90s wit! h by-line rivet on its supply chain on every(prenominal) font of order fulfillment, provider relations and warehousing. In a global corporation, appropriate supply chain gives opportunities for global sourcing, supplier relations, accelerate cycle times, more accurate sales forecasting, get around blood control, freight and logistics providing improved product availability. This can be adding to... If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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